With the help of automated dialers, companies can now reach many customers all at once, via their telephones, to inform them of new products or services. These phone calls are often unwanted though, and even more so when the customers are the ones footing the bill. When everyone was using landlines, the person or company making the phone call was the one who paid for it, so although promotional calls were annoying, they never cost the customers anything. Now they can cost money and also invade privacy and waste time.
When cell phones became more common, customers were made to pay for the calls they received as well as the calls they made. This meant that some customers actually had to pay for the unwanted phone calls they got from various companies trying to sell their wares. In order to protect customers from this situation and to end the annoyance and invasion of privacy injuries if the practice could be deterred, legislators developed the federal Telephone Consumer Protection Act (TCPA) which made it illegal for companies to contact customers via their cell phones in a non-emergency situation, unless the customers provided their express permission for the company to do so. Continue reading ›